Paris Hilton is famous model, actress, musician, and engaged in occasional business pursuits. She has appeared in numerous advertising campaigns and several magazines. In 2004, Hilton was involved in the creation of a perfume line by Parlux Fragrances. Originally set to be a small release, high demand led to a wider release before December 2004. The launch was followed by a 47 percent increase in sales of Parlux products, predominantly due to sales of the Hilton-branded perfume. After the success of Hilton's perfume, Parlux Fragrances released several more perfumes with her name, including fragrances for men.
Paris Hilton launched a new fragrance in October 2007, called Can Can. This is her fourth women's fragrance after Paris Hilton, Just Me (2005), and Heiress (2005). During the month of November 2008, Paris Hilton released her fifth fragrance for women called, "Fairy Dust". In January 2007, Hilton released the Dream Catchers line of hair extensions in partnership with Hair Tech International.
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