Clinique Perfume- Known for its quality

Clinique is one of the leading manufacturer’s of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation. It offers the complete skin care solution as per the individual skin type. Clinique tests its product for allergic reactions by applying it to 600 people 12 times, with a standard of zero reactions.
Company is making the products with focus entirely on the customer's needs. Aromatics Elixir is the first Clinique perfume introduced by the company in the fragrance line in 1975. Clinique Happy is second one fragrance introduced in 1997. The success of this perfume motivates to bring out to another named “Happy to be”, “Happy heart”.

Clinique Happy is best selling women’s fragrance. It features notes of ruby red grapefruit, bergamot, Hawaiian wedding flower, and spring mimosa. Clinique introduced several perfumes for both men and women, for men include- Chemistry Men, Clinique Happy Men, and Tailoring for Men etc. in the fragrance line of Clinique for women includes- Clinique Happy In Bloom Women, Aromatics Elixir Women, Clinique Happy Heart Women, and Clinique Wrappings Women etc. Personally, I wear Clinique Happy Men on special occasions - it is much too precious and hard to find to wear on a daily basis.

Modern culture and celebrity Fragrance

In this modern world every company or product making industry are using celebrity to help sales. As we see on the front cover of magazine and newspaper, celebrity are there for promotion of different products. The celebrity also really helps promote the fragrance to consumer; they provide an instantly recognizable face and image that is much easier to use to advertise the product. As we know the market for perfumes and fragrances has always been a saturated market full of a wide variety of products, brands, scents and prices. People are like to use fragrances of their favorite celebrity whatever it is cheap or costly.

There are so many celebrities in the modern world like Sarah Jessica Parker, Victoria Beckham, Britney Spears, Maria Sharapova and Jessica Simpson etc. More celebrity endorsements include Beyonce Knowles for Armani Diamonds, Catherine Zeta Jones for Elizabeth Arden Provocative Woman and Ioan Gruffudd and Rachel Weisz for Burberry London who are introducing many perfumes and cologne for both men and women. Their fragrances have unique quality in itself. So lets take a enjoy of fragrance by our favorite celebrity.

Davidoff Cologne- A Review

Davidoff Cologne is the famous brand among the products introduced by Zino Davidoff. Zino Davidoff was born on March 11, 1906 in Kiev, Russian Empire, and present-day Ukraine. In the early life Davidoff started his business in making of cigar. His father was also a famous tobacco merchant so the chosen field came naturally to him. The year 1969 saw the launch of the first Davidoff cigars. Along this Davidoff line has diversified into varied fields and today has its flag flying high with several other products like watches, pipes, briefcases, pens and even cologne. In the perfume industry he gave many fragrances.

Cool Water is a famous perfume introduced in 1988 by Davidoff. Cool Water is become so popular because of its chic and superb quality of freshness and invigorating style, which inspires a man to reach his dreams and attain the level that was intended for him in life. Davidoff are not only given preference to men cologne, he also made for women and women can also enjoying his fragrances. Like Cool Water Davidoff introduced many of the fragrances out of them some are Cool Water Frozen (2004), Cool Water Game (2006), Cool Water Cool Summer (2009), and Cool Water Ice Fresh (2010) etc.